Why traditional advertising needs to be kicked to the curb in Web3
Web3 offers so many ways for creators to monetize that they won’t be prioritizing traditional advertising. How can brands carve
Proposed Surveillance Advertising Ban, Meet Contextual Targeting
This is the latest chapter in the data deprecation story, one which represents a converging of forces designed to protect
I work in marketing for an e-commerce website. This one change made by Apple has upended how we do business, from advertising to email.
Madison Tong said conversation rates and sales went down after the iOS 14.5 update because she couldn’t see if her
How marketing and advertising is shaping the metaverse
Brands are launching several initiatives to stake their claim in the metaverse, including advertising, NFTs, and virtual reality.
Why We Need To Change Advertising For Good
Imagine a world in which consumers didn’t just enjoy ads but looked forward to them and saw them not as
Contextual Advertising Market Upcoming Trends by 2029 | Emerging Players Are Google, Meta, Microsoft, Yahoo, Twitter
The study and estimations of an excellent Contextual Advertising Market report helps to figure out types of consumers, their views
Test your outrage over Google’s new Topics advertising system
Is Google’s latest plan for balancing privacy with advertising actually a problem? These four revealing questions will help you find
Advertising Industry’s Position On Government Privacy Law
IAB Australia has released the digital advertising industry’s submission to the Government’s Privacy Act Review Discussion Paper.
False Advertising Suit Says Bumble Deceives Users with Exaggerated Premium Feature Claims
A lawsuit filed in the Northern District of California over the weekend and modified on Monday asserts that Bumble, the
New US Privacy Bill Seeks to Ban “Surveillance Advertising”
A new proposed privacy bill, The Banning Surveillance Advertising Act, would restrict ad targeting to context and to generalized location