Meta’s Advertising Business Keeps Rolling, But Costs Rise in AI Arms Race
Meta Platforms reported record first-quarter sales, as it continued building on AI-powered momentum in its ad business.
Meta Platforms reported record first-quarter sales, as it continued building on AI-powered momentum in its ad business.
The social media company said it had a ‘good start to the year,’ but investors seem to think it wasn’t
A study into advertising effectiveness has found that most (58%) of advertising’s total profit generation for clients happens after the
The upside to programmatic advertising is tremendous. Still, the ecosystem surrounding it has recently come under fire for a lack
Ogilvy is appointing its first global chief transformation officer as it looks to make the case to clients that it
I made a truly consequential decision to follow my dreams and start my own small business. I knew this decision
A comprehensive study of advertising effectiveness has proven that advertising is a profitable driver of business growth and that all
AdTech, or advertising technology, has rapidly transformed the way businesses connect with consumers. From automated programmatic advertising to data-driven insights,
For decades, parents have used lunchables as a meal for school or at home.Now the company that makes the product
Revolut is planning to monetise customer data through advertising partnerships as the firm looks to diversify revenue streams on its