How AI Can Revolutionize CTV Advertising
Anyone who has watched ad-supported content on CTV has noticed that the ad experience is rarely different from its linear
Anyone who has watched ad-supported content on CTV has noticed that the ad experience is rarely different from its linear
JPMorgan Chase’s new Media Solutions unit will enable the bank to get paid twice for purchases, and create an opportunity
Amazon CEO Andy Jassy hailed progress in video advertising in his annual letter to shareholders, saying Prime Video ads are
They are working to solve for the loss of third-party cookies and growth in streaming TV and retail media.
Over the past two decades, Lubars has overseen iconic ad work for brands like HBO, AT&T, P&G, Snickers, Lowes, and
Louis Vuitton said on Thursday it had recruited Blake Harrop to be its next communications chief, replacing industry veteran Stefano
These “made for advertising” sites stand accused of giving visitors a poor experience, delivering dubious results for advertisers and elevating
What if the future were actually the past? What if new, creative ideas were rebuilt from old, established campaigns? Well,
In the complex advertising landscape, businesses grapple with obscurity, accountability gaps, and intermediary proliferation. This introduction paves the way for
Comcast-owned NBCU said on Tuesday it has sold $1.2 billion in advertising for the Summer Games and is on track