Parks Associates: 50% of Students Use AI for Their Studies, and 28% of Full-Time Employees and Business Owners Use AI for Their Professional Needs

New research highlights industry developments and the growing role of AI technologies  

DALLAS, June 24, 2024 /PRNewswire/ — Research featured in Parks Associates’ Smart Home and Security Tracker reveals 28% of full-time employees and business owners use artificial intelligence (AI) applications for their professional needs, ranging from automating routine tasks to enhancing decision-making processes. The firm’s Smart Home and Security Tracker provides insights on the latest industry news and trends, including how the integration of AI is transforming the smart home industry.

Jennifer Kent, VP of Research, Parks Associates, will speak at the upcoming Connectivity Standards Alliance (CSA) member meeting, on June 25th in Washington, D.C. Her presentation addresses the growing requirements for interoperability, security, and integration between devices and ecosystems for consumer, SMB (small-to-medium business), and multifamily markets.

“AI applications span multiple industries within the connected home,” Kent said. “AI-driven smart thermostats can learn user preferences and optimize heating and cooling schedules, while lighting systems adjust brightness and color based on the time of day and occupancy. AI-enabled cameras and doorbells provide real-time alerts and facial recognition, enhancing home security. Integrating and enhancing AI-based applications can give manufacturers an edge in a very competitive marketplace.”

Despite the growing adoption of AI, people have significant concerns regarding its impact and the ability of society to control its development and use—71% of US internet households express worry about society’s ability to control AI and use it responsibly.

“Addressing fears of AI’s misuse or unintended consequences of its use requires transparent practices from AI developers and companies, clear regulations to protect user data and privacy, and public education to demystify AI technologies and their functions,” said Daniel Holcomb, Senior Analyst, Smart Home Research, Parks Associates.

To schedule an interview with an analyst or to request specific data, please contact Mindi Sue Sternblitz-Rubenstein at
 or 972-490-1113.

About Parks Associates
Parks Associates, a woman-founded and certified business, is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates provides business intelligence and research services through its proprietary methodologies developed over decades, including quarterly surveys of 10,000 internet households.

The company’s expertise crosses many industries: home security and smart home, streaming video, broadband and pay-TV services, digital media and platforms, gaming, Wi-Fi and home networks, connected health, support, consumer electronics, home control systems, energy management, and tech solutions for the multi-dwelling (MDU), small-to-medium business (SMB), and commercial building markets.

Each year, Parks Associates brings thousands of leaders together for its webinars and annual events. The firm hosts the annual executive research and strategy conferences CONNECTIONS™, Connected Health Summit, Smart Energy Summit, Smart Spaces, and Future of Video.

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Mindi Sue Sternblitz-Rubenstein
Parks Associates

SOURCE Parks Associates