Research Firm Unveils Key Trends Shaping the Broadband Market
LAS VEGAS, Jan. 9, 2025 /PRNewswire/ —
At CES® today, Parks Associates revealed the Top Five Insights from its Broadband Market Tracker. Launched in 2024, this innovative tool provides quarterly updates on critical market trends, competitive developments, and partnerships. The tracker also delivers comprehensive estimates of residential internet subscribers and ISP revenues across North America, including data from providers that do not publicly disclose figures.
The Broadband Market Tracker offers actionable intelligence, featuring in-depth analysis of key industry trends, competitor movements, and new market research. These insights empower stakeholders to navigate the rapidly evolving broadband landscape effectively.
“The U.S. regulatory environment is poised for major changes with the new administration bringing shifts in BEAD funding, AI regulation, and more,” said Kristen Hanich, Broadband Director at Parks Associates. “These changes may accelerate the adoption of wireless and satellite solutions, presenting challenges to fiber’s current dominance. Mobile providers are also exploring convergence with satellite networks, planning to offer satellite-based texting and data services within the next year.”
The latest findings from the Broadband Market Tracker include:
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A Transforming Regulatory Landscape
With the Trump administration set to assume office in January 2025, telecom policies are expected to undergo significant changes. These shifts could affect BEAD funding, AI regulation, the Universal Service Fund, and Section 230 protections, altering the long-term trajectory of the broadband industry. -
Increased Merger and Acquisition Activity
A relaxed regulatory environment is likely to fuel mergers and acquisitions as ISPs seek competitive advantages. Investor-owned mid-sized and smaller ISPs are poised to capitalize on these changes, with regulatory agencies potentially showing greater leniency toward consolidation. -
Rising Threat of Satellite Internet in Rural Areas
Low-earth orbit (LEO) satellite providers are intensifying competition, with Amazon’s Project Kuiper set to launch its satellite constellation in early 2025. These new players, including SpaceX’s Starlink, are disrupting traditional satellite, fixed wireless, and copper-based broadband providers. -
Potential Policy Shift in BEAD Fiber Requirements
Proposed changes to BEAD funding policies may deprioritize fiber deployments in eligible areas. This shift could benefit wireless and satellite connectivity solutions, which offer lower deployment costs, potentially reshaping rural broadband infrastructure. -
EchoStar as a Prime Acquisition Target
Following the missed Dish-DIRECTV merger, EchoStar’s robust 5G network, spectrum holdings, and emerging LEO capabilities position it as an attractive acquisition prospect. The convergence of cellular, terrestrial, and satellite broadband could make EchoStar a key player in future market dynamics.
Parks Associates at CES and Beyond
Parks Associates is actively monitoring announcements and trends at CES. The firm will host the virtual CONNECTIONS™ session titled “Future of the Smart Home – Post CES: Innovation and 2025 Trends” on January 23 at 12 PM CT. To schedule an interview with an analyst or request data, contact 388530@email4pr.com, 972-490-1113.
About Parks Associates
Parks Associates is a globally recognized market research and consulting firm specializing in emerging consumer technology and services. Founded in 1986, this woman-founded and certified business delivers actionable insights through proprietary methodologies, including quarterly surveys of 10,000 internet households.
The company’s expertise spans home security, smart homes, broadband services, streaming platforms, connected health, energy management, and more. Parks Associates also hosts key industry conferences, including CONNECTIONS™, Connected Health Summit, Smart Energy Summit, Smart Spaces, and Future of Video.
For more information, visit Parks Associates.
Mindi Sue Sternblitz-Rubenstein
Parks Associates
972.490.1113
388530@email4pr.com
SOURCE Parks Associates
