The cryptocurrency that is democratizing access to investment gets a makeover in preparation for its upcoming ICO
SAN FRANCISCO, Sept. 19, 2023 /PRNewswire/ — Unicoin, the assets-backed, public-reporting company that addresses extreme volatility in the crypto market, is unveiling today a new image powered by FutureBrand, the premier global branding agency behind top names across multiple industries, such as American Airlines, Sanofi, and L’Oreal. The rebranding comes ahead of its imminent ICO on crypto exchanges.
Unicoin is joining forces with the architects of Peru’s world-renowned country brand, to build a strong image that celebrates the key attributes of a cryptocurrency that is revolutionizing investment and democratizing access to wealth.
FutureBrand created Unicoin’s powerful image to reflect the potential impact of the cryptocurrency on the financial world. Every element serves a distinct purpose, beginning with the silhouette of the unicorn of crypto and its values: “Unique, Universal, Unified.”
The unicorn image connects Unicoin as the official coin of Unicorn Hunters, the show that created a new way to invest and combines entertainment with the wealth-growth potential for individual investors and founders. The show has been described by Forbes magazine as “the most iconic business series of recent times.”
Encircling the unicorn is a heptagon. This is not just a geometric shape, but a symbol of trust, as the number seven has a history of representing excellence and transparency.
“We are thrilled to partner up with the number one branding agency in the world to create a powerful image for Unicoin. FutureBrand expertise is paramount across industries and they have made a reality our brand vision to become a one-of-a-kind cryptocurrency: the Unicorn of Crypto,” said Silvina Moschini, Founder and President of Unicoin.
“We’re excited to join forces with Unicoin, the trailblazers reshaping the crypto landscape and opening up investment opportunities for everyone. Having collaborated with industry giants across diverse domains, our journey into the dynamic realm of crypto has been nothing short of exhilarating. In Unicoin, we see a perfect alignment of strength, innovation, and clarity – qualities that mirror the essence of their brand. As we embark on this exciting partnership, we look forward to crafting a brand identity as exceptional and unique as Unicoin itself,” expressed Luis Rey, the Managing Partner at FutureBrand.
Over $500 million in Unicoins have been sold since the digital currency’s launch in February 2022, and the value of the coins has increased by 4,900%. This growth trend is proof of the trust that individual and corporate investors from more than 100 countries are placing in Unicoin.
Investors can currently purchase Unicoins at Unicoin.com for 50¢/ú each with a minimum required amount of $1,000. U.S. residents must meet the criteria of “accredited investors.” Unicoin is expected to be listed on major crypto exchanges by the end of 2023.
FutureBrand is a brand-led business transformation company. We believe that brand is behaviour. For too long, a brand has been thought of as intangible when in fact it is a highly pragmatic business tool that ensures products, services, environments and employees show up in the world in ways that are consistent with their organization’s purpose and ambition. We exist to make brand tangible for our clients by connecting brand to experience and design creativity that in turn connects to marketing and business outcomes. This ensures both commercial accountability and that our work stands out and endures over time.
Unicoin is a next-generation cryptocurrency designed to be profitable and stable. Unlike most coins, Unicoin is transparent, security-laws-compliant, and backed by a diversified asset portfolio that includes real estate, equity in high-growth companies and other assets. To date, $500 million worth of unicoins have been sold to over 7,000 investors in more than 100 countries. Unicoin is the official cryptocurrency of the Unicorn Hunters show, which features business luminaries, industry leaders and policymakers such as Steve Wozniak, co-founder of Apple. Forbes magazine described Unicorn Hunters as “the most iconic business series of recent times.” Unicoin’s White Paper is accessible at kmgi.us/white.
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