FORT COLLINS, Colo., March 15, 2022 /PRNewswire/ — Content marketing is a key component of any small business marketing strategy. When consumers are looking for a product or service, they almost always turn to search engines first. The right content marketing strategy can help businesses gain visibility in those searches, and build trust and authority for their brand. Good organic visibility doesn’t happen overnight, though, and content marketing must be realized as a long-term strategy that takes consistency and time.
In this case study, Marketing 360® analyzes how a local solar contractor drove long-term organic success, with the help of the Marketing 360 content marketing strategy and their Content Marketing Specialist.
Over the last year, this Utah-based business saw 525K impressions, 7.6K clicks, and 374 conversions, with almost all that success coming from organic search. Compared to the previous year period, this resulted in a 69.86% increase in impressions, a 304.67% increase in clicks, and a 14.1% increase in their average organic ranking. They almost more than doubled the number of keywords that they were ranking for.
The strategy? This business, with the help of their Content Marketing Specialist at Marketing 360, started by optimizing all of their website pages with relevant keywords. Then, the Marketing 360 content team created a separate page for each of their services. Next, they began regularly adding fresh content to the site in the form of blogs, videos, and infographics.
Over the course of a year, this business stayed the course with their content marketing strategy, and it paid off big time.
Through many tools and integrated apps, plus the backing of a fully integrated marketing team, the Marketing 360 platform makes it easy for small businesses to manage their business and marketing, all from one place, while saving time, money, and tons of manual work. Learn more about Marketing 360 at https://www.marketing360.com/.
About Marketing 360
Marketing 360 is a technology company that provides business management, and marketing software and services for SMBs and franchises. For over a decade, the Marketing 360 platform has given SMBs everything they need to manage and grow their business from a singular platform, including the ability to — build a professional website, accept and manage payments, manage leads and customers, book appointments, monitor reviews, manage social media, syndicate business listings, manage content marketing, run multi-channel digital advertising campaigns, and more. Marketing 360 was founded in 2009 with the mission of enriching communities by helping small businesses grow, and is headquartered in Fort Collins, Colorado. Learn more about Marketing 360 at https://www.marketing360.com/.
SOURCE Marketing 360®