SCOTTSDALE, Ariz., April 28, 2021 /PRNewswire/ — In honor of National Superhero Day on Apr. 28, theONswitch marketing is launching a branding and coaching program called “Get Your Cape On,” geared toward helping professionals become post-pandemic superheroes. A long-time comic book fan, founder Nancy A Shenker sees many parallels between popular superhero stories and getting businesses on track and scaling them.
“The pandemic has left many people feeling powerless,” she notes. “In this case, the villain was a worldwide virus. But, just as injured superheroes find inner strengths, we need to do that as well,” says Shenker.
A comic-style e-book with a worksheet is the first part of the training, which also includes individual and team coaching. It includes 10 tips for discovering your inner superpowers to transform your life and business post-pandemic and can be downloaded for free here.
A key part of the program is the establishment of your own Justice League – an inner circle of other people who will help you in your business and life mission.
“After the recession, I realized that carrying lots of overhead – a fancy office, huge payroll, and other expenses – wasn’t healthy for my own business or my clients’ wallets. I’ve been assembling ‘A-Team’ groups for years, which enabled me to survive and thrive during the pandemic. I bring in best-of-class talent to perform marketing feats.”
The program includes a simple worksheet to help professionals pinpoint their superpowers and kryptonite. One-on-one coaching also is available, and participants can even have a custom-designed superhero character designed for them, as a reminder of their strengths and abilities. theONswitch also helps companies and solopreneurs identify the other members of their League and helps them find/recruit them.
Shenker, for example, connected with 35-year-old Sarah Cicala-Johnson, who recently relocated to Arizona from Michigan. “I’m Robin to Nancy’s Batwoman,” says Cicala-Johnson. “We are three decades apart and I have a range of complementary skills.” They’ve recruited other superheroes globally, including a woman they call “The Swagger,” who is an expert on promotional product development.
About theONswitch and Nancy A Shenker
theONswitch, LLC, a marketing consultancy, was founded in 2003 by Nancy A Shenker after a long corporate marketing career in corporate marketing — including CMO at Reed Exhibitions, producers of ComicCon, as well as senior executive roles at Citibank and Mastercard. Clients have included a wide range of enterprise companies and small businesses, representing health and wellness, food, tech, cannabis, fashion, kids and education, service industries, manufacturing, and experiential marketing.
Shenker (whose superhero name is The Transformer) specializes in branding, marketing plan creation, content strategy, persona development, and business launches and turnarounds. She wrote four books (including one about AI) and prides herself on having dual citizenship in the analog and digital worlds.
Nancy A Shenker
SOURCE theONswitch, LLC